Ep 6: Why Projects Fail... and What Your Audience Thinks

Apr 1, 2018

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Today your no-bullsh*t podcast asks:

How do you manage separate identities and projects as a content creator?

• What do I do when I get overwhelmed with projects?  Can I combine them?  Give up?  Something in between?
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• What happens to my audience when I change my mind?  Do they get mad?  Do they leave?
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• What happens when I do something I care about outside my usual content area?
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• How do I deal with all the crap that I’m trying to do for other people that’s driving me crazy?  How do I disappointing other people without crushing my own soul?

 

Links to references made in the podcast:

• Why Jema also didn’t run away with the circus, on top of never following through on her intention to blog about circus school.
• I Just Discovered – the website Jema made months ago, but has lingered in the “not as important as Ticket 2 Blog, or Wanderlife.co, or HalfTheClothes.com.
• Episode 4 – Which explains how long it takes to make “evergreen” content (info that’s good for years and years).  And why consistency isn’t really that important.
• Episode 3 – Where we talk about how your circle of influence is not super enormous (which applies to this episode… the pressure of “everyone” is going to be disappointed is 1- small, and 2- false!)
• The Accountability Partner concept – the secret to doing everything!
• Felicia’s Wallet – Berna’s YouTube series about personal finance and how to figure out the rules of money that nobody told us growing up.
• #YouthNotes – Berna’s big passion that she’s exploring everywhere she goes in her travels
• Episode 5 – where we talk about Warren Buffet’s 5/25 rule and why it’s a solution to de-stress your whole life.
• Wanderlife.co – the project Jema is doing instead of taking a break after Ticket 2 Blog launch madness.

 

Timestamp Listening:

• Locations in the world responsible for today’s sound quality
  2:06
• A super common pattern between male/female travel couples
  4:14
• Why so many of our/your projects fail (and why it’s okay!)
  5:30
• Jema’s answer to whether or not Berna should abandon ship
  6:20
• When Jema usually announces a new project and why
  7:14
• Why starting something doesn’t make you feel the way you think it will.
  7:58  
• Berna realizes what actually happens to your audience (and why) when you change projects
  9:07 
• Why beginner content producers get confused about content production so easily.
  11:17
• Why new content producers generally struggle to maintain multiple identities/brands/projects.
  11:40
• The barrier that many new content makers hit, (that we hit with this podcast!), and how to get over it.
  12:56
• What it feels like to work on something when you don’t know (or care about!) your why
  15:29 
• Jema’s (traumatic!) memories from baby blogger days & Berna’s identical experiences
  16:52
• How your audience feels when you show up.  And when you don’t.
  18:30
• What to do with the energy you have for a project that isn’t a fit for your audience.
  19:12
• Berna’s question about the travel blogger industry that Jema was afraid to answer.  But did.
  20:22
• Berna’s revelations about the consequences of being a people pleaser.
  23:17
• Why being a people pleaser cuts you off from your actual sense of purpose
  24:41
• What Berna’s going to do about her content-creator identity crisis
  25:38 
• Berna’s (self-assigned) homework for this episode
  27:38 
• what Berna wants to talk about next week
  29:10 
• How listeners can get their Ticket 2 Blog fix between episodes
  29:56 
• What Berna’s most dreading in her nomad life this week
  31:15 
• What Jema is dreading
  32:02 
• Hilarious out takes
  33:41