Jun 21, 2018
Will I lose readers if I change my focus?
How do I find my niche if I have tons of passions?
I'm scared to focus in on one thing and lose readers in the process. Should I?
Could I have a bigger impact if I just focus on one thing?
Links to references made in the podcast:
Berna's fledgling (awesome!) personal finance creations
One of Berna's top travel hack articles
The Blog Abroad - written by Gloria Atanmo (Berna's favorite travel blogger who she would listen to... no matter what Gloria talked about.)
The Budgetnista - home of Berna's favorite personal finance content creator, Tiffany Aliche
The last episode where Berna had a brand identity crisis: Why Projects Fail... and What Your Audience Thinks
The episode about taking a break from your life: How to Juggle Multiple Projects
The How to Have Time for Everything exercise that Jema just did again on her break that showed her how important it is to be intentional about what you do with your time... so you don't miss out on things like fireworks shows.
1:42 . . . Why you probably don't have to worry that much about how to brand yourself
4:54 . . . when beginners SHOULD focus on one topic
5:30 . . . the niche ideas Berna's juggling
6:15 . . . how Jema's website changed with new
(and how many years it took)
8:42 . . . how to start a new site... without starting a new site
9:27 . . . what fans need to know about projects vs. what you need to know
11:17 . . . why you don't lose followers when you switch niches
12:32 . . . how to talk about your many niches without sounding like a hot mess.
14:59 . . . why you're probably the only one who's confused about your brand identity
16:10 . . . why losing followers should make you happy
17:58 . . . how many iterations Jema's audience has stuck with her through
19:56 . . . what your main goal should be as a creator
22:29 . . . Berna's homework
23:38 . . . Berna remembers her last brand identity crisis
25:09 . . . A technique to get niche-level results... without being forced into a niche
28:26 . . . Berna's biggest fail-of-the-moment
29:26 . . . Jema's biggest (airport!) fail-of-the-moment